Take aprox. 190 state-of-the-art 3D furniture models, executed in minute detail.

Add 700+ tileable textures of fabrics, leather and wooden surfaces of various sizes. Bake all surfaces, lay out an extensive matrix that tracks what goes where. Simmer day and night using the TurnTool Viewer, full throttle.

The result: 65.000 images for product presentation at the danish furniture design's flagship; Fritz Hansen's new website.

http://www.fritzhansen.com/en/fritz-hansen/products.aspx#/lounge

Preparation took about 4 months, final production less than 24 hours.

Sounds easy? In principle, it was.